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Saturday, 1 May 2010

Location and Previous Searches: Affect on Google Results

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How does Location & Previous Search History Affect Google Results?

If Google (and other search engines) know where you're located, they can (and will try) to display more relevant results based on that location.

For example if you're searching for pizza shops or plumbers or car dealers & you're located in London, you're going to want ones that are nearby and not a pizza shop in Edinburgh.

If you sign in to your Google account (Youtube is obviously included in this) and you have previously searched for MS and been looking for pages and information about multiple sclerosis then you're likely to want to see the same sort of result should you search for MS again. Rather than seeing results for Microsoft or manuscript or milestone.

Of course, there is the option to opt out of these services and clear your browser history and cookies but most people will find that providing Google with your location is a small price to pay for much more targeted results.

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